In Kitzbühel, alpine lifestyle meets Tyrolean coziness and tradition meets innovation. In recent decades, Kitzbühel has developed into an all year destination in the Tyrolean Alps. The tranquility of a mountain village meets the vibrant lifestyle of an internationally renowned hotspot. Athletes from all over the world meet here to demonstrate their skills. Throughout the year, the region presents itself in a picturesque setting - from idyllic lakes in summer, to a breathtaking play of colors in autumn, to the snow-covered mountain backdrop of the world-famous winter sports area in winter. All year round, the Kitzbühel region offers both locals and tourists an exciting and varied sports, cultural and event program.